BLOCBIRDS is a homage to ordinary birds which will only show their beauty if you truly look at them. 25 graphic reflections of 25 European birds. The amount of colour, the variety and relationship of these colours, as well as their positioning, give each bird its unique, characteristic plumage. In a year-and-a-half’s time we have translated, with mathematical precision, colored feathers of European birds into inspiring illustrations only using squares (registration instead of emotion). We tried to find the perfect composition with the right amount of colour while keeping the birds recognizable. The installation shows the 25 BLOCBIRDS, in front of them a display table which also has a square grid. Every square shows a stuffed bird which matches one of the BLOCBIRDS.

Awards: Finalist European Design Award, Red Dot Award GRAND PRIX, German Design Award.

Press: a.o. Designboom, Nu.nl, MarketingTribune, Adformatie.

Photography: Aad Hoogendoorn, Roelof Bos.